A TXT record is text in free, human-readable form, which is associated with an Internet domain as a DNS record for one purpose or other. The most popular use of a TXT record is to add your web site to an Internet search engine or to an analytics platform, which offers information about the targeted traffic to your website. Setting up this sort of a record serves as proof that you are the domain name owner and they will provide the content that you ought to include as the value when you create the record. Another application of a TXT record is to validate that an e-mail message is sent by the domain owner and from a reliable hosting server - this is the so-called SPF protection, that helps prevent any electronic address created under your domain to be forged and unauthorized individuals to send spam making it look like it was sent from your own mailbox. You could include any other info which you want to be associated with your domain name in a TXT record as well.