In accordance with the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be correct and up to date all the time. At the same time, this info is publicly accessible on WHOIS lookup web sites and while this may be okay for firms, it may not be very acceptable for individuals, since anyone can view their names and their personal email and postal addresses, especially in an age when identity fraud is not that atypical. That is why registrars have launched a service that conceals the details of their customers without editing them. The service is referred to as Whois Privacy Protection. In case it’s enabled, people will view the details of the registrar company, not those of the domain owner, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain extensions, but it is still not possible to conceal your details with some country-code ones.